Brother International (Aust) Pty Ltd - Head Office
Suite 1, Level 3, Building A, 11 Talavera Road
Macquarie Park NSW 2113
Attention: Chief Executive Officer
Brother Printer Feedback
Why doesn’t APPLE IPhone Box contain Safety Guide or Product Usage CD?
Dear Mr Brian,
I wish you well. Given the Printer CD does not work on my PC with Windows 10, this is an unsatisfactory customer experience.
Learning from APPLE that cut unnecessary costs, I wish there is a removable Message Label stickied on Brother Printer to direct customers to Brother Printer's website to download the latest driver's software, safety guide and disclaimer. This will transform cost into profits for your Salary Increase.
I wish the front view of the carton box packaging of your printers will communicate to customers that ink cartridge comes together with the printer to avoid an unhappy experience that results from customers buying an extra ink cartridge.
On a separate note, I bought the printer thinking it have an auto duplex function, but was disappointed that there was one. Please consider rolling out new models with duplex functions.
I humbly recommend delegating this fix as a new project to your assistant which will only take 3 minutes of your time. The successful outcome of this project under your leadership will significantly build up your performance appraisal at no cost to yourself that will also maximise your salary increments, bonus and promotion.
Copies of this letter have been snail mailed and emailed to the relevant people in your company as my internet & computer are hacked and communication blockage from disgruntled management & employees due to fear, authoritative hierarchy, herd mentality, and a myriad of other interesting reasons as a result of them being resistant to change due to invested benefits in the current system even if the change is for the greater good of the company, community and eventually yourself – Egoistic, Capitalism and Narcissistic Mentality wrapped in sweet honey politically correct words that fail to add value to others.
My email address & social media accounts have been banned by your Customer Service staff and your Social Media team – If constructive criticisms are not welcomed, you are paying too much for those extra headcounts that do nothing nor add value to your business. Would it not make business sense to reduce those headcounts and turn those salaries into your own Salary Increase?
Please note that I am contactable only through email. See behind for further details.
I do apologise for this politically incorrect and badly structured letter. Please understand that I spend time, real money (I don’t earn much and I live with my in-laws) and effort to gather this observation, prepare this letter at my expense for your benefits. I do not seek any monetary rewards or credit from this feedback. I am also prepared to be pushed to the front of an oncoming train down the tracks to my violent death at Melbourne Central Train Station by people affected by my feedback.
Thank you for your time in reading this letter, and please kindly delegate your assistant to inform me on the progress of your action. I appreciate your time to act on this feedback for the benefits of your family, community, company and yourself.
P.S. “We buy things we don't need with money we don't have to impress people we don't like”. “Man surprised me most about humanity. Because he sacrifices his health to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then dies having never really lived.”
Implement your ideas by considering decision makers' ego and make them think that they came up with the profitable idea (People have a natural opposition to all ideas that are not of their own); allow them to take 100% of profits and credit. How? "The Squeeze" – Email AND Snail Mail Photo Feedback to Customer Service; Social Media; Chief Executive Officer; their competitors; Governments; Regulatory Authorities; Mates and Head Offices of other countries.