Bentsai unveils new VI and international domain to enhance brand image and global promotion.
Bentsai unveiled a new visual identity (VI) and activated the international domain www.bentsai.com, aiming to enhance the brand image and facilitate global brand promotion.
The new brand logo combines blue and yellow colors. Blue represents our dedication to technology and relentless pursuit of product innovation. Yellow symbolizes our passion, energy, and love for the coding and marking industry. It also represents harvest and hope. The combination of these two colors signifies the win-win cooperation between Bentsai and our customers in creating a better future. The logo's overall design is centered around the brand's initial "B," representing both our brand name "Bentsai" and our commitment to excellence, continuous improvement, and brand development. The logo features a unique shape resembling ink droplets, showcasing our industry expertise, core technology, and conveying our brand's innovative development approach. The shape also resembles a forward-charging arrow, symbolizing our brand's spirit of fearlessness, perseverance, and progress. It is reminiscent of an eagle's soaring wings, representing our ambition to reach greater heights and wider horizons. It signifies Bentsai's global development, with a strong foundation in China and a global outlook.
In addition, Bentsai has activated the new domain, www.bentsai.com, demonstrating our determination to internationalize and make it easier for our customers and distributors to find us.
We are pleased to inform our distributors and customers that our product packaging will gradually transition to the new VI design. This will enhance product recognition and better reflect Bentsai's commitment to product quality, innovation, and shared growth with our partners and customers.