2 August 2015
COLES CUSTOMER CARE
PO BOX 480
GLEN IRIS VIC 3146
Mr. John Durkan
Chief Executive Officer
1. REDUCE DISSATISFACTION WITH SIGN VIEWABLE FROM A REASONABLE DISTANCE THAT ALERT SHOPPERS OF LOCKED DOORS
2. IMAGINE MAXING OUT YOUR PROFITS AND BONUS WITH EVERY RECEIPT THAT OFFER U REWARD CARD POINTS FOR YOUR NEXT PURCHASE
Dear Mr. Durkan
I wish you well. Please see enclosed photos. Imagine that you are a shopper at COLES Clayton. As you walk towards the door thinking that it is an exit in the photo without a sign that states that it isn’t, would you not be frustrated that the door doesn’t open and let you out of or into the supermarket or that this had wasted your time and had caused confusion?
The cost of one signage that alert shoppers from a reasonable distance on the presence of the locked doors, would not only create a positive brand image of COLES and would indeed reflect well on your management skills.
On a separate note, after redeeming the fuel rewards from one of your petrol stations, I received a receipt without any reminders to earn more reward points or are alerted of any other offers across ALL Wesfarmers brands.
I therefore implore you to use the powers vested in you to influence the management of COLES clayton to install a sign at the locked doors and would explicitly remind customers by using some form of offers or reward card points at the end of each receipt of your COLES Petrol stations, supermarket, subsidiary companies and other Wesfarmers brands.
Lastly, I had received such great professional service from Wesfarmers staff that I had applied for a COLES credit card for my wife and myself in appreciation of the good work that everyone at Wesfarmers had put in.
Jianfa (Ben) Tsai
Blogger at www.bentsai.com
“We buy things we don't need with money we don't have to impress people we don't like” : Author Unknown