Hiding Price Tags inside retail clothing and bags encourage customers to hold items which significantly increase chance to sales n profits




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Sticker obstruct the communication of sign message = Vandalism


VICROADS HEAD OFFICE ADMINISTRATION
60 DENMARK STREET
KEW VIC 3101

Attention:
Mr. John Merritt
Chief Executive Officer

STICKER OBSTRUCT THE COMMUNICATION OF SIGN MESSAGE = VANDALISM

Dear Mr. Merritt

I wish you well. Please see enclosed photo. The sticker covered the “timings” or message communicated by the sign. This creates inconvenience to road users.

I humbly implore you to use the powers vested in you to remove the sticker (vandalised act) as this reflects badly on your professional ethics.   


Kind Regards



Jianfa (Ben) Tsai
Blogger at www.bentsai.com

“We buy things we don't need with money we don't have to impress people we don't like” : Author Unknown

Imagine maxing out ur profits n bonus with EVERY receipt that offers u reward card points for ur next purchase




2 August 2015

COLES CUSTOMER CARE
PO BOX 480
GLEN IRIS VIC 3146
AUSTRALIA

Attention:
Mr. John Durkan
Chief Executive Officer

1.    REDUCE DISSATISFACTION WITH SIGN VIEWABLE FROM A REASONABLE DISTANCE THAT ALERT SHOPPERS OF LOCKED DOORS
2.    IMAGINE MAXING OUT YOUR PROFITS AND BONUS WITH EVERY RECEIPT THAT OFFER U REWARD CARD POINTS FOR YOUR NEXT PURCHASE

Dear Mr. Durkan

I wish you well. Please see enclosed photos. Imagine that you are a shopper at COLES Clayton. As you walk towards the door thinking that it is an exit in the photo without a sign that states that it isn’t, would you not be frustrated that the door doesn’t open and let you out of or into the supermarket or that this had wasted your time and had caused confusion?

The cost of one signage that alert shoppers from a reasonable distance on the presence of the locked doors, would not only create a positive brand image of COLES and would indeed reflect well on your management skills.

On a separate note, after redeeming the fuel rewards from one of your petrol stations, I received a receipt without any reminders to earn more reward points or are alerted of any other offers across ALL Wesfarmers brands.

I therefore implore you to use the powers vested in you to influence the management of COLES clayton to install a sign at the locked doors and would explicitly remind customers by using some form of offers or reward card points at the end of each receipt of your COLES Petrol stations, supermarket, subsidiary companies and other Wesfarmers brands.

Lastly, I had received such great professional service from Wesfarmers staff that I had applied for a COLES credit card for my wife and myself in appreciation of the good work that everyone at Wesfarmers had put in.


Kind Regards



Jianfa (Ben) Tsai

“We buy things we don't need with money we don't have to impress people we don't like” : Author Unknown

Y not convert time spent in finding the right toilets due to inconspicuous signs into study time


MONASH UNIVERSITY
FACULTY OF SCIENCE – DEAN’S OFFICE
CLAYTON CAMPUS
MONASH UNIVERSITY VICTORIA 3800
AUSTRALIA

Attention:
Professor Scott O'Neill
Dean of Science

WHY NOT CONVERT TIME SPENT IN FINDING THE RIGHT TOILETS DUE TO INCONSPICUOUS SIGNS INTO STUDY TIME

Dear Professor. O’Neill

I wish you well. Please see enclosed photos. I am an alumni of Monash. I happened to visit 16 Rainforest Walk – S1 to S4 Lecture halls for the Science Faculty. I noticed that others and I had been confused by the inconspicuous toilet signage. It is difficult to identify which toilets are for Male or Female due to the poor design of the toilet signage.

Imagine (1 to 3 minutes are wasted for each professor, staff, students, visitors and yourself in trying to locate the right toilet) multiplied by (lifespan of the science building or Monash University) = x amount of hours which could be used for higher priorities task such as time spent on studying for the students to achieved better grades which could improve the rankings of Monash University = More students paying to enter the University = More research funding or bonus for the Science Faculty or yourself. There are more pros and cons apart from this.

All these at the cost of reinstalling three conspicuous signage for the Mens, Ladies and the disabled toilets, which I might say that the benefits significantly outweigh the costs.

Lastly, I humbly implore you to use the powers vested in you to influence the reinstallation of the toilet signage or store this feedback in your faculty management knowledge base where a time may come where a successful project outcome is needed for certain reasons.  


Kind Regards



Jianfa (Ben) Tsai
Blogger at www.bentsai.com

“We buy things we don't need with money we don't have to impress people we don't like” : Author Unknown

Reduce dissatisfaction with sign viewable from a reasonable distance that alert shoppers of locked doors


2 August 2015

COLES CUSTOMER CARE
PO BOX 480
GLEN IRIS VIC 3146
AUSTRALIA

Attention:
Mr. John Durkan
Chief Executive Officer

1.    REDUCE DISSATISFACTION WITH SIGN VIEWABLE FROM A REASONABLE DISTANCE THAT ALERT SHOPPERS OF LOCKED DOORS
2.    IMAGINE MAXING OUT YOUR PROFITS AND BONUS WITH EVERY RECEIPT THAT OFFER U REWARD CARD POINTS FOR YOUR NEXT PURCHASE

Dear Mr. Durkan

I wish you well. Please see enclosed photos. Imagine that you are a shopper at COLES Clayton. As you walk towards the door thinking that it is an exit in the photo without a sign that states that it isn’t, would you not be frustrated that the door doesn’t open and let you out of or into the supermarket or that this had wasted your time and had caused confusion?

The cost of one signage that alert shoppers from a reasonable distance on the presence of the locked doors, would not only create a positive brand image of COLES and would indeed reflect well on your management skills.

On a separate note, after redeeming the fuel rewards from one of your petrol stations, I received a receipt without any reminders to earn more reward points or are alerted of any other offers across ALL Wesfarmers brands.

I therefore implore you to use the powers vested in you to influence the management of COLES clayton to install a sign at the locked doors and would explicitly remind customers by using some form of offers or reward card points at the end of each receipt of your COLES Petrol stations, supermarket, subsidiary companies and other Wesfarmers brands.

Lastly, I had received such great professional service from Wesfarmers staff that I had applied for a COLES credit card for my wife and myself in appreciation of the good work that everyone at Wesfarmers had put in.


Kind Regards



Jianfa (Ben) Tsai
Blogger at www.bentsai.com

“We buy things we don't need with money we don't have to impress people we don't like” : Author Unknown

Explicit Signs attracting customers to pick up shopping basket max ur sales; profits; salary increment


WESFARMERS LIMITED
11TH FLOOR, WESFARMERS HOUSE
40 THE ESPLANADE
PERTH 6000
WESTERN AUSTRALIA

Attention:
Mr. Mark Ward
Chief Executive Officer

EXPLICIT SIGNS ATTRACTING CUSTOMERS TO PICK UP SHOPPING BASKET MAX YOUR SALES; PROFITS; SALARY INCREMENT

Dear Mr. Ward

I wish you well. Please see photo enclosed. Imagine that you are a customer visiting the Officeworks at QV mall. Would you be more inclined to pick up a shopping basket when you see a sign inviting you to pick up a basket in the moment that you had entered the store entrance; Or stacks of baskets without signs that cause you to be unsure if you should or could pick up a basket?

Millions of dollars had been spent on research and proven by senior management in western multi-national companies that if the customers pick up a shopping basket, he/she would purchase more items from the store. What is the cost to benefit ratio of implementing a sign versus the increased qualitative benefits of maxing out sales and profits? Learning from Coles and other brands in Melbourne, they had implemented a simple sign to invite customers to pick up a basket. Why not Officeworks?

I implore you to use the powers vested in you to influence the management of all stores of Officeworks and her subsidiary companies throughout the world to implement conspicuous signs to invite customers to pick up a shopping basket. I seek no remuneration and relinquish all rights to the monetary benefits from this feedback.

I love Officeworks! J

P.s. I went to Officeworks @ 65/75 Commercial Rd, South Yarra VIC 3141 on 30 Jul 2015, ~12:15 pm. I was pleasantly surprised that your service staff Joice remembered my name ( I am a regular) and provided professional, quick, efficient and friendly service to assist in the processing of my payment. Please note this compliment for her performance review and she indeed deserve a treat, a pat on her back; salary increment; max bonus and promotion.

Kind Regards



Jianfa (Ben) Tsai
Blogger at www.bentsai.com

“We buy things we don't need with money we don't have to impress people we don't like” : Author Unknown

Faulty Brand Name Lighting Fail to Communicate Presence leading to loss of Sales; Profits n ur Bonus


Disappointed Customers unable to request for Store Card which led to loss of Sales; Profits n ur Bonus

DAVID JONES
CUSTOMER RELATIONS
LEVEL 8
65-77 MARKET STREET
SYDNEY NSW 2000

Attention:
Mr. Iain Nairn
Chief Executive Officer

DISAPPOINTED CUSTOMERS UNABLE TO REQUEST FOR STORE CARD WHICH LED TO LOSS OF SALES; PROFITS N UR BONUS

Dear Mr. Nairn

I wish you well. Please see photo enclosed. Imagine that you are a customer visiting David Jones website to request for a store card. Would you not be frustrated if you are unable to complete your request when there is a web page error.

How does poor maintenance of your website reflect on David Jones and the professional image of yourself?

I implore you to please use the powers vested in you to fix all broken links in the websites of David Jones and her subsidiary companies.

I love David Jones! J

Kind Regards



Jianfa (Ben) Tsai
Blogger at www.bentsai.com


“We buy things we don't need with money we don't have to impress people we don't like” : Author Unknown

Y not turn staff idle time to hide price tag inside items to max profits



DAVID JONES
CUSTOMER RELATIONS
LEVEL 8
65-77 MARKET STREET
SYDNEY NSW 2000

Attention:
Mr. Iain Nairn
Chief Executive Officer

BROOKSFIELD HEAD OFFICE
425 SMITH ST, FITZROY,
MELBOURNE, AUSTRALIA
P: 03 9419 1600

Attention:
Brooksfield
Chief Executive Officer


SPORTSCRAFT
PO BOX 289
ALEXANDRIA, 1435 NSW
AUSTRALIA

Attention:
Sportscraft
Chief Executive Director

MYER HEAD OFFICE
800 COLLINS STREET
DOCKLANDS VIC 3008

Attention:
Mr. Richard Umbers
Chief Executive Director

WHY NOT TURN STAFF IDLE TIME TO HIDE PRICE TAG INSIDE ITEMS TO MAX PROFITS

Dear Mr. Umbers

I wish you well.

Please see photo enclosed.

I am a fan of MYER, Sportscraft and Brooksfield. Learning from your direct Billion-dollar competitors located right next to your product distribution point, e.g. Kate Spade which have their price tags hidden within the handbags, clothing or other items. This price tags positioning method had underwent millions of dollars’ worth of psychological research together with approval by International Western Senior Management.

In terms of mis en scene; Imagine that as a customer, would you be captivated by the beauty of the item from a reasonable distance or be IMMEDIATELY reminded of the price by the price tag hanging visibly on the item which also distract you from being motivated to pick the item up to explore more features (selling points). Other pros and cons could be written to you by your analysts through a whitepaper.

Do you want to lower your brand to a budget departmental store like TARGET or justify your pricing strategy akin to your next door high end competitor at Emporium Mall? Would it be impossible to convert staff slack time (standing around & chatting) to spending a few minutes tucking the price tags into the bags or clothing to hide it from direct view?

Please pardon my poor grammar and do understand that I write this with the purest of intention to see MYER survive and succeed.

I herewith through my signature and acknowledgement in this letter relinquish my rights to all monetary benefits from my current and future ideas, feedbacks, and any/all other contributions to MYER and her subsidiary companies.

I love MYER! J

Kind Regards



Jianfa (Ben) Tsai
Blogger at www.bentsai.com

“We buy things we don't need with money we don't have to impress people we don't like” : Author Unknown

Fallen Price Tags Holder at Woolworths supermarket - QV Mall - Melbourne City needs help


WOOLWORTHS LIMITED
1 WOOLWORTHS WAY
BELLA VISTA   NSW  2153
AUSTRALIA

Attention:
Mr. Brad Banducci
Managing Director Woolworths Food Group

1.    TURN UNUSED OVERHEAD SPACE INTO PROFIT GENERATING DISPLAY TV PLAYING DVD MOVIE SAMPLES
2.    FALLEN PRICE TAGS HOLDER AT WOOLWORTHS SUPERMARKET - QV MALL - MELBOURNE CITY NEEDS HELP

Dear Mr. Banducci

I wish you well.

Please see photo enclosed.

1.    I am a happy shopper at Woolies. Learning from BIG W – QV Mall, DVD section; which has a giant television playing movie trailers approved by Western Senior Management. Would it be possible to install a similar television setup by turning the overhead unused space into profit generating mechanism that attract shoppers to the DVD section? Learning from the quality engineering installation of overhead hospital television that incline downwards at 45 degree angle; why not install a similar setup that cost next to nothing (supplier rate (get from BIG W) for brand new TV at $20)?

2.    I tried tweeting this feedback on Twitter (@Woolworths); but have not received any reply for this feedback nor any other feedbacks that I had submitted in the past. The manager and staff in store are too busy during peak hours; I do not want to disturb them. Additionally, I find that sending feedback online or even talking to the instore staff does not help resolve the problem but rather waste my time and effort to re-escalate the feedback through snail mail again.

I herewith through my signature and acknowledgement in this letter relinquish my rights to all monetary benefits from my current and future ideas, feedbacks, and any/all other contributions to Woolworths and her subsidiary companies.

Keep up the good work.

Kind Regards



Jianfa (Ben) Tsai
Blogger at www.bentsai.com

“We buy things we don't need with money we don't have to impress people we don't like” : Author Unknown

Turn Unused Overhead Space into Profit Generating Display TV playing DVD Movie Samples


WOOLWORTHS LIMITED
1 WOOLWORTHS WAY
BELLA VISTA   NSW  2153
AUSTRALIA

Attention:
Mr. Brad Banducci
Managing Director Woolworths Food Group

1.    TURN UNUSED OVERHEAD SPACE INTO PROFIT GENERATING DISPLAY TV PLAYING DVD MOVIE SAMPLES
2.    FALLEN PRICE TAGS HOLDER AT WOOLWORTHS SUPERMARKET - QV MALL - MELBOURNE CITY NEEDS HELP

Dear Mr. Banducci

I wish you well.

Please see photo enclosed.

1.    I am a happy shopper at Woolies. Learning from BIG W – QV Mall, DVD section; which has a giant television playing movie trailers approved by Western Senior Management. Would it be possible to install a similar television setup by turning the overhead unused space into profit generating mechanism that attract shoppers to the DVD section? Learning from the quality engineering installation of overhead hospital television that incline downwards at 45 degree angle; why not install a similar setup that cost next to nothing (supplier rate (get from BIG W) for brand new TV at $20)?

2.    I tried tweeting this feedback on Twitter (@Woolworths); but have not received any reply for this feedback nor any other feedbacks that I had submitted in the past. The manager and staff in store are too busy during peak hours; I do not want to disturb them. Additionally, I find that sending feedback online or even talking to the instore staff does not help resolve the problem but rather waste my time and effort to re-escalate the feedback through snail mail again.

I herewith through my signature and acknowledgement in this letter relinquish my rights to all monetary benefits from my current and future ideas, feedbacks, and any/all other contributions to Woolworths and her subsidiary companies.

Keep up the good work.

Kind Regards



Jianfa (Ben) Tsai
Blogger at www.bentsai.com

“We buy things we don't need with money we don't have to impress people we don't like” : Author Unknown

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