If u truly care about change that quickly benefit others, you would share ur idea to decision makers who can effect those changes and allow them to gain full credit. Some ideas do not get implemented when ideas originator wants 90 percent of the profit. 10 percent of the profits does not motivate decision makers to implement ideas for everyone benefits if decision makers cannot obtain more profits and credit. What if some one give high value ideas for free or licensed under Creative Commons?

Most Expensive Pens leaked ink n stained my white shorts


Dear Mark
I visited Officeworks, QV mall, Melbourne, VIC 3167 on 21st March 2015. I was looking to buy the most expensive ballpoint pen. When I took a pen out, I discovered that the entire batch of pens (Pilot V-Ball RBall RT 0.7 BK - $6.50) in the holder had leaked and the ink is staining the holder, my hands and my white shorts.

I am not writing to whine about compensation. I am worried that a batch of faulty product that is priced as the most expensive product in its category is occupying product display space that consume rental expenses while not selling at all due to its fault.

This is bad on many levels in terms of customer(s) dissatisfaction, brand image, store management/inspection or lack thereof, wasting storage display space that cost money to the company.

I hope this product issue could be managed well.

On a separate note, I found the black ink higher end silver ball point pens (PARKER brand) are out of stock. You might want to order more stock. Additionally, every single time that I visited your store at QV mall and at Prahran I am impressed by the well-presented friendly and knowledgeable staff that greeted me whenever I enter the store.

I appreciate your time for reading this letter Mark.

I wish you a good day ahead.

Yours Sincerely,


Ben Tsai



How to prevent vandalism and graffiti?

Get vandalisers caught for graffiti and reform to paint the vandalised or graffiti walls as part of the fine. One hour of painting graffiti equal ten dollars of fine repaid. 

Iphones with missing screen savers failed to attract customers

AFTER:
White Iphone was turned on since i last been to store:


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BEFORE:


Iphone's Competitor with animated screensavers outsell APPLE


TARGET store empower female staff to fight fire with light weight extinguisher


TARGET Centre Giant Fire Extinguisher:
Is this Giant extinguisher heavy and would the size prevent effective usage of the extinguisher by female employees? Are men and women equal in the eyes of TARGET?

On a separate note
------------------------------------------------------------------------------------------------
AFTER:
Fire Extinguishers installed in all critical bottlenecks within store. 


---------------
BEFORE:
Missing Fire Extinguisher below Signage waste Firemen time in rescuing survivors and confuses people:

Imagine the management and decision makers or the loved ones of the staff are in store for an occasion, fire breaks out >> staff ran to this spot (blue arrow of above picture) to retrieve fire extinguisher >> there are NO fire extinguisher at this location (time wasted to search for another fire extinguisher) >> fire spreads >> more people die >> decision makers and their loved ones gets burned to death?





Graffiti on Melbourne CBD causes outrage

AFTER:
Graffiti or vandalism marks removed

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BEFORE:


statue vandalised

Y is tis Supermarket Sign upside down


AFTER:
Sign removed.


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Before:


Slanted D from CAMILLA AND MARC sign lower profits

AFTER:


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BEFORE:


DEAD cameras that does not attract customers

AFTER:



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BEFORE:
With reference to my blog post here:
1. Sell Camera Phones Better with this Visual Merchandising idea

2. Up profits by positioning printed photo beside camera display

Currently at Officeworks:

More doesn't mean good. 

What matters if it attracts the customers and make the sale. 



Defaced ATM signage confuses bank customers

AFTER:
ATM Signage was fixed and vandalised Again.

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BEFORE:

Instead of "Cash Out" it is only "ut".

Would the bank care to fix the defaced signage? 

Nothing would change due to interesting reasons but this observation could be used as reference for design students not to install pop out - super glued alphabets as signage in the city when it is easy to be vandalised by haters at night. 

Thanks.

Vandalised Traffic Light at corner of Little Bourke and Swanston Street

AFTER:
Sticker removed from Green Man Traffic Light

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BEFORE:



Cardboard packaging needed for chocolate to minimise product damage



Rethinking on packaging and shelf positioning needed to minimise chocolate damage





Power Adapter distract customers from Store Display

AFTER:

------------------------
BEFORE:

Missed Sales Opportunities due to Empty Supermarket's Brochure Stand


AFTER:
Brochures fill the stand. 


-------------------------
BEFORE:


See other related posts:



Better design needed for Street Signs that obstruct each other

AFTER:
Sign displaying "194" removed.


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BEFORE:


Combine Wall Video Art with ATM to attract more people to deposit in your bank


ATM explicitly inform customer about cash withdrawal limit to encourage more withdrawals


Sell glasses at a premium price with ice and fancy water jug


Bottle with lady curves offer easy grip


Library's reshelve service advise users not to put books back to avoid difficulty in finding books for next user


State Library of Victoria, Melbourne CBD, Australia

"Hairy" Design of Table reduce the effect of unsightly marks


Vandalised Street Directory needs some Love

AFTER:

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BEFORE:


Communicate shopping malls of each stop explicitly to passengers within bus or tram encourage nation's spending



Melbourne CBD, Australia

Please see attached pictures of my observation in Melbourne. I was wondering if the same could be implemented in Singapore. The route map communicate shopping malls and other attractions of each stop explicitly to passengers within bus or tram which would encourage nation's spending. Rather than a brochure which cost the transport company money and result in litter, why not learn from Melbourne which was researched and approved by Western Management?

Double Sided Signage needed for REBEL sports to attract customers

AFTER:
All signs displaying promotional messages are double sided now


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BEFORE: